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      <image:caption>Photographer: Bess Adler/Bloomberg</image:caption>
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      <image:caption>Amazon’s AWS DeepLens, allowing smaller retailers to utilize for object, face and activity detection.</image:caption>
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      <image:caption>David Dobrik’s mini Ferrari (for sale) at his Clickbait themed SeatGeek event at 368 Broadway in New York City.</image:caption>
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      <image:caption>Beyond PewDiePie’s merch line, he’s developed a fashion line with his wife, Marzia Bisognin, dubbed Tsuki which is Japanese for 'moon'. It’s unisex clothing and home products are ethically made and are completely designed by the couple.</image:caption>
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      <image:caption>Esports jerseys and merch can run for as much or more than typical sports jerseys, especially those from top teams and players (similar to traditional sports).</image:caption>
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      <image:caption>Same look, different cast… greater influence. Pictured left, the members of the Hype House, a group of TikTok influencers that live together in a mansion in Los Angeles. Combined, the twenty Hype House members have over 100 million followers. Pictured right are the cast of Friends and Beverly Hills 90210. For comparison, Friends season finale had a viewership of 52 million. This generations ‘Friends’ are TikTok influencers, most notably the members of Hype House.</image:caption>
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      <image:caption>DST’s dashboard showing their fleet of 23,000 vehicles, which they track in real-time.</image:caption>
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      <image:caption>Visiting the NIO House in Shenzhen. Pictured in front is the EP9, the fastest EV supercar in the world, and the ES8 SUV in the background.</image:caption>
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      <image:caption>At DJI’s HQ showroom. Pictured are the Inspire (non-consumer) drones.</image:caption>
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      <image:caption>From right, David Li of the Shenzhen Open Innovation Lab with authors Ryan McLaughlin and Brian Gale.</image:caption>
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      <image:caption>Kevin Lee of China Youthology explaining the difference between global youth cultures and the youth culture in China.</image:caption>
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      <image:caption>Shenzhen’s electronics markets in the Huaqiangbei district are a one-stop-shop for everything you need to build and rapid prototype. This is one of thousands of booths where you can pick up literally anything electronic.</image:caption>
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      <image:caption>At the Blue Bay Incubator, where DJI was incubated.</image:caption>
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      <image:caption>View from the bottom of the Pingan building, a 115 story skyscraper that dominates the skyline.</image:caption>
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      <image:caption>Photographer: Bess Adler/Bloomberg</image:caption>
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      <image:caption>Amazon’s AWS DeepLens, allowing smaller retailers to utilize for object, face and activity detection.</image:caption>
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    <loc>https://www.mcl.digital/de/news/three-questions-harald-becker</loc>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2020-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598886899624-1QMLLLPACHU17VFAXWQE/Screen+Shot+2020-03-19+at+5.17.28+PM.png</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598887017398-8SW21521FO1DCM33HYLO/Screen+Shot+2020-03-10+at+5.51.52+PM.png</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598887080993-4BFCWKY3JH7YTSOVQSHN/Screen+Shot+2020-03-10+at+5.34.20+PM.png</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
      <image:caption>David Dobrik’s mini Ferrari (for sale) at his Clickbait themed SeatGeek event at 368 Broadway in New York City.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598887718269-P9DUR9C8H42ROPB7020N/IMG_0326.JPG</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598887962730-N8BX9HM2GWGY9S2CSXJE/IMG_0517.JPG</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598887987889-4L4LDHOCBTFYPUONY7RD/IMG_0524.JPG</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598888025916-IW9QIM0DKU9Y1XWQ42O5/IMG_1382.JPG</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598888090020-GYOHGEWXN25HR95I12O2/IMG_3585.JPG</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598888123830-RVH5NAN1CBFPDR43UMCX/IMG_6092.JPG</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598888186809-YTY6TXR16V4Q99SCU7JF/Screen+Shot+2020-03-10+at+5.21.46+PM.png</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
      <image:caption>Beyond PewDiePie’s merch line, he’s developed a fashion line with his wife, Marzia Bisognin, dubbed Tsuki which is Japanese for 'moon'. It’s unisex clothing and home products are ethically made and are completely designed by the couple.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598888300889-36OOIZ6JM8WEYCNF6NPY/Screen+Shot+2020-08-31+at+5.38.08+PM.png</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
      <image:caption>Esports jerseys and merch can run for as much or more than typical sports jerseys, especially those from top teams and players (similar to traditional sports).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598888357647-47JP85257D03XG7T5133/Screen+Shot+2020-03-19+at+5.16.48+PM.png</image:loc>
      <image:title>News - Watched, liked, followed, sold. Internet stars disrupting retail models.</image:title>
      <image:caption>Same look, different cast… greater influence. Pictured left, the members of the Hype House, a group of TikTok influencers that live together in a mansion in Los Angeles. Combined, the twenty Hype House members have over 100 million followers. Pictured right are the cast of Friends and Beverly Hills 90210. For comparison, Friends season finale had a viewership of 52 million. This generations ‘Friends’ are TikTok influencers, most notably the members of Hype House.</image:caption>
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  <url>
    <loc>https://www.mcl.digital/de/news/the-new-china-playbook</loc>
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    <lastmod>2020-08-31</lastmod>
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      <image:title>News - The new China playbook</image:title>
      <image:caption>DST’s dashboard showing their fleet of 23,000 vehicles, which they track in real-time.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598886056015-I91JS3XCCRKXWH3D5KTZ/IMG_0004.JPG</image:loc>
      <image:title>News - The new China playbook</image:title>
      <image:caption>Visiting the NIO House in Shenzhen. Pictured in front is the EP9, the fastest EV supercar in the world, and the ES8 SUV in the background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598886143200-O395E06O7AAYNZDCPJ1U/IMG_0009.JPG</image:loc>
      <image:title>News - The new China playbook</image:title>
      <image:caption>At DJI’s HQ showroom. Pictured are the Inspire (non-consumer) drones.</image:caption>
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      <image:caption>From right, David Li of the Shenzhen Open Innovation Lab with authors Ryan McLaughlin and Brian Gale.</image:caption>
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      <image:caption>Kevin Lee of China Youthology explaining the difference between global youth cultures and the youth culture in China.</image:caption>
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      <image:caption>Shenzhen’s electronics markets in the Huaqiangbei district are a one-stop-shop for everything you need to build and rapid prototype. This is one of thousands of booths where you can pick up literally anything electronic.</image:caption>
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      <image:caption>At the Blue Bay Incubator, where DJI was incubated.</image:caption>
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      <image:caption>View from the bottom of the Pingan building, a 115 story skyscraper that dominates the skyline.</image:caption>
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    <lastmod>2021-09-14</lastmod>
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      <image:title>Services - Placemaking</image:title>
      <image:caption>People make the place. MCL curates dynamic spaces for up-and-coming retailers, F&amp;B, hospitality, and cultural institutions to fit with a development’s goals and objectives, values, and the local culture of the community. We work in partnership with some of the most innovative brands in the world helping them expand their footprint to new and redeveloped locations, creating the perfect mix of diverse brands focused on sustainability, technology, and culture. Learn more</image:caption>
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      <image:title>Services - Creator Studio Design and Development</image:title>
      <image:caption>A creator studio is a dedicated space for not only your brand to create cutting edge content, but for your influencers, employees and most loyal customers to collaboratively develop content. Whether the studio will be used for livestream shopping, developing a YouTube show or creating state of the art tutorials, we'll outfit the space to meet your needs and ensure it’s flexible to cover all of the various forms of content you plan on producing. Learn more</image:caption>
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      <image:title>Services - Innovation Scorecard</image:title>
      <image:caption>Are you ready for what’s ahead? Are you utilizing new and innovative solutions to transform your business and people? Our Innovation Scorecard evaluates your activities across our six dimensions of innovation excellence, per expertise categories: Retail, Workplace, Mobility and Tech. We’ll gauge your success, provide an understanding of the gaps, and offer tangible opportunities for you to address with speed. Contact us to identify your growth opportunities</image:caption>
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      <image:title>Services - Innovation Journeys</image:title>
      <image:caption>Innovation Journeys take you around the globe, immersing you head-first into the world of innovation where you'll meet the pioneers changing the future, understand disruptive business models, and obtain insights to overcome your biggest challenges. Journeys are your backstage pass to the world of innovation. Our Journeys focus on Retail, Workplace and Talent, Mobility and Tech. Learn more about Innovation Journeys</image:caption>
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      <image:title>Services - Concept Sprints</image:title>
      <image:caption>A proven methodology for solving problems through designing, prototyping, and testing ideas with users. We develop ideas and concepts within a fast (2-5-day) process oriented workflow. Our process-driven methodology is customized to fit your needs and objectives, with you included in this process along with a select team of experts from our vast network. Concept Sprints quickly align teams under a shared vision with clearly defined goals and deliverables. Learn more about Concept Sprints</image:caption>
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      <image:title>Services - Concept Design</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358136973-FXI1161QUEA8FARRAB49/image-asset.png</image:loc>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358221300-6ALGGRK4ZUKKHR5VH8J4/Service_Network.png</image:loc>
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      <image:caption>Have a challenge and need deep category expertise that you can’t find internally? Or just need a sparring partner to provide actionable feedback on concepts? Our vast global network of 1,000+ experts, cultural correspondents and early adopters will help you solve your challenges and realize your business potential. They can connect you to the audiences and culture that will define your future customer base. Whether virtually or in-person, our experts can support you with a conversation or long-term project work. Need an expert? Tell us who you’re looking for. Contact us to find you an expert</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358263438-E4JNXTT90GPSFQG3SGBW/Services-ResearchInsights.png</image:loc>
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    <image:image>
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    <image:image>
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      <image:caption>Vodafone / OMR: Bringing the Chinese Innovation Ecosystem to European businesses Learn more</image:caption>
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      <image:caption>Deutsche Telekom: How to Create Customer Obsessed Teams with Zappos Cultural Maestro Learn more</image:caption>
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      <image:title>Work</image:title>
      <image:caption>BMW: Developing Tools for Sustainable Culture Transformation Learn more</image:caption>
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      <image:caption>Deutsche Telekom: Building a future-focused workforce Learn more</image:caption>
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      <image:caption>Mercedes-Benz: Creating a Platform for Mobility Thought Leadership Learn more</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Roland Berger: Reskilling Professional Services for Data Science Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594363342960-92J5TV52VM0FUPEOUU2Z/CaseStudy_WMF.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>WMF: Creating an Immersive In-Store Experience that is Digitally Enabled Contact us to learn more</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594363354489-CYM77KAINOIYQTBQXQ8P/CaseStudy_Visa.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Visa: Exploring Cutting Edge Retail to Develop a Future Retail Lab Contact us to learn more</image:caption>
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  <url>
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  <url>
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    <lastmod>2020-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360610279-CIBJK78E03PECYDKIVJA/20140302_trade+151_0677.jpg</image:loc>
      <image:title>Partners</image:title>
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      <image:title>Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360641720-HVR4L7AAA9OO5QA1Z4PT/Partner-LogosC.png</image:loc>
      <image:title>Partners</image:title>
    </image:image>
    <image:image>
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      <image:title>Partners</image:title>
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      <image:caption>Alexis Ohanian Reddit, Chairman and Founder</image:caption>
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      <image:title>Partners</image:title>
      <image:caption>Ron Hirson Docusign, Chief Product Officer</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360993012-QTAIA5WJJMJ55YLH4XGY/Partner-DavidKelly2.jpg</image:loc>
      <image:title>Partners - “You can’t opt out of being a creative person. You have to challenge yourself. Innovation Journeys do that.”</image:title>
      <image:caption>David Kelley, Founder of IDEO and the d.School @Stanford</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595909668319-66VJW6NNR05LZ86FW4LM/Partner-JackABraham.jpg</image:loc>
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      <image:caption>William Bin Li, NIO, CEO and Founder</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595909586470-69HJ4C77UFBU412UD520/Partner_KatieHunt.jpg</image:loc>
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      <image:caption>Katie Hunt Showfields, Chief Revenue Officer and Co-founder</image:caption>
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    <image:image>
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      <image:caption>Chris Thorne Beats by Dre, Chief Marketing Officer</image:caption>
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      <image:caption>Ari Nave The King’s Indian, Founder – Cultural Transformation expert</image:caption>
    </image:image>
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      <image:caption>Jake Schwartz General Assembly, CEO and Co-founder</image:caption>
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  <url>
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    <lastmod>2021-09-10</lastmod>
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  <url>
    <loc>https://www.mcl.digital/en/about</loc>
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    <lastmod>2020-07-21</lastmod>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360039772-6H01K4N2C7URS20NZKUZ/image-asset.jpeg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360182155-LQDZPL86UX4RSVXINL0M/image-asset.png</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360116287-QWB5NJM9N7KE7JB2WA9Q/image-asset.jpeg</image:loc>
      <image:title>About</image:title>
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    <loc>https://www.mcl.digital/en/services/speaking-engagements</loc>
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    <lastmod>2020-07-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594365310339-RSMHJ1CX95QJTAL4SF66/image-asset.jpeg</image:loc>
      <image:title>Speaking Engagements</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594365384039-WMD9I50ZH4YNUSCWMNIT/image-asset.jpeg</image:loc>
      <image:title>Speaking Engagements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594365474549-KYSKGIHNW1Z5MAD5QVJ1/image-asset.jpeg</image:loc>
      <image:title>Speaking Engagements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594365489813-QZ5WPA1UN517I4GE9MLR/MeEvent-Ryan.png</image:loc>
      <image:title>Speaking Engagements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594365510296-7T4WJEVN1U4UDIYDEAX8/image-asset.jpeg</image:loc>
      <image:title>Speaking Engagements</image:title>
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  <url>
    <loc>https://www.mcl.digital/en/jobs</loc>
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    <priority>0.75</priority>
    <lastmod>2020-07-14</lastmod>
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  <url>
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    <lastmod>2020-07-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594397507166-Z0KUFJVA746OK58UL37H/BMW_01.jpg</image:loc>
      <image:title>BMW</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594397511489-QXN8BN71VXR2INV8S4HB/BMW_02.jpg</image:loc>
      <image:title>BMW</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594397517927-IKER6SMELHCL488FKQJR/BMW_03.jpg</image:loc>
      <image:title>BMW</image:title>
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  <url>
    <loc>https://www.mcl.digital/en/work/aldar</loc>
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    <lastmod>2020-08-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594398377296-ILLDNME9SOKWHNG0WVZJ/Aldar_City.jpg</image:loc>
      <image:title>Aldar Properties</image:title>
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    <image:image>
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      <image:title>Aldar Properties</image:title>
    </image:image>
    <image:image>
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      <image:title>Aldar Properties</image:title>
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      <image:title>Aldar Properties</image:title>
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      <image:title>Concept Sprints - “The Workplace Concept Sprint challenged the whole nature of how we work today and how we will do so in the future.”</image:title>
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      <image:caption>Ani Liu, Leading Digital Senses Researcher at MIT and Harvard</image:caption>
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      <image:caption>Alexander Marten, Chief Innovation Evangelist at Deutsche Telekom</image:caption>
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      <image:caption>Alexis Ohanian, Founder of Reddit</image:caption>
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      <image:caption>Tom Alberg, First outside investor in Amazon</image:caption>
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    <image:image>
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      <image:caption>Heron Preston, Streetwear Icon, Designer, and Virgil Abloh’s former creative partner</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594450533063-LDH5AO1VLA8E64DYRH1Z/Leader_JbOsborne.png</image:loc>
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      <image:caption>JB Osborne, Co-founder and CEO of Red Antler, one of the most innovative branding agencies globally</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594450546247-USETGCD1NZVMMIG8SPGA/Leader_AlexLieberman.png</image:loc>
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      <image:caption>Alex Lieberman, CEO of Morning Brew, the leading millennial business briefing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594450560789-AXL1NIPPSVJESET8FLKK/Leader_JakeSchwarz.png</image:loc>
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      <image:caption>Jake Schwarz, CEO of General Assembly, the leading reskilling and upskilling school</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594450575468-6QIU7MDQW8SNARW8UFW2/Leader_JimBaudino.png</image:loc>
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      <image:caption>Jim Baudino, President of Merry Jane, the leading Digital Cannabis Media Outlet</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594450589543-X8YDSXG9UJLR8244MWB9/Leader_ZakNormandin.png</image:loc>
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      <image:caption>Zak Normandin, Founder and CEO Iris Nova, the hottest beverage startup</image:caption>
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    <image:image>
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      <image:title>Speakers and Thought Leaders - “The talk was so good that I ran out of room in my notebook. More please!”</image:title>
      <image:caption>– Attendee, me Convention by Mercedes-Benz, Frankfurt</image:caption>
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    <lastmod>2020-08-05</lastmod>
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      <image:title>Future Retail</image:title>
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      <image:title>Future Retail</image:title>
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      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594451232633-XZ7RVK1RLXITXT41VPM6/Shopify4.jpeg</image:loc>
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      <image:title>Future Retail</image:title>
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      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358083246-0XBHVLQV0JY8ZHDFV0BV/Service_CoceptDesign.png</image:loc>
      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594451837180-CSNLS691I3EV5LF865I2/Services-Retail.png</image:loc>
      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594704865189-D0I9O9F9UCUKRAI0CVLJ/Team_MickMcConnell.jpg</image:loc>
      <image:title>Future Retail - Mick McConnell, Founder &amp;McConnell</image:title>
      <image:caption>Mick McConnell, Founder &amp;McConnell Mick McConnell is a multi- disciplinary design executive with experience as Head of Design at Chipotle, Samsung, Starbucks, and WeWork. His areas of specialty include strategy; digital, graphics and retail design; product, retail and project development; and creative direction in marketing. He has worked with leading architects, agencies and other design firms—both in- house and as a consultant — to ensure that operations, environments, and function all work synonymously and creatively.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594704882150-TLG3RZ47HSRTOCGYOIAT/Team_Ryan+McLaughlin.jpeg</image:loc>
      <image:title>Future Retail - Ryan McLaughlin, CEO, MCL Group</image:title>
      <image:caption>Ryan McLaughlin, CEO, MCL Group Ryan McLaughlin has been working with global retail brands for the last 10+ years to support their digitization efforts. Most notably with Walmart, creating experiences for social and mobile commerce and deeper customer interactions. He’s developed Retail Journeys and Reports for Visa, Rewe, and Tchibo, showcasing the future of retail and empowering brands to develop their own models for the future.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1596078953252-JNIIUOCPHM7KVZ2EPP7F/Team_GilRogoff.jpg</image:loc>
      <image:title>Future Retail - Gil Rogoff, Strategy Director, MCL Group</image:title>
      <image:caption>Gil Rogoff, Strategy Director, MCL Group Gil Rogoff is an experienced marketing strategist and partnership specialist who previously worked with firms such as Saatchi &amp; Saatchi and the now acquired Giant Media, who helped launch The Dollar Shave Club. He's worked and lived across the globe, supporting executives to better understand new trends in technology and consumer products.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1596078975395-Y0IVGFKUK7QVDB9H37P2/Team_AdamDay.jpg</image:loc>
      <image:title>Future Retail - Adam Day, Retail Innovation Advisor</image:title>
      <image:caption>Adam Day, Retail Innovation Advisor Adam Day is an executive advisor with an extensive background in business strategy and experience design. He has more than ten years experience leading innovation teams at Nike and WeWork focused on improving employee engagement and elevating consumer experiences through the use of physical space, services and technology.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594452179142-7IU9NTI53NF93HN730BB/Trends_InstoreDigitalRetail.jpeg</image:loc>
      <image:title>Future Retail</image:title>
      <image:caption>In-Store Digital Retail In direct-to-consumer concepts, retailers and brands entice their customers to engage with mobile apps to unlock personalized marketing offers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594452182522-3TGED674LW1OXLH4YU8K/Trends_ImmersiveStoreExperience.jpeg</image:loc>
      <image:title>Future Retail</image:title>
      <image:caption>Immersive Store Experience Retailers have moved away from a product-only sales model. Today, shoppers expect a differentiated experience with a fun (gamification), effective (service), and engaging (technology) physical store environment.</image:caption>
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      <image:title>Future Retail</image:title>
      <image:caption>Customer Research &amp; Customization Probably the most important trend in 2020 is using the physical store as the frontline research center for brand strategy and product development.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594452867771-S0D626B5AEJ8BBDDKBLL/image-asset.png</image:loc>
      <image:title>Future Retail</image:title>
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  <url>
    <loc>https://www.mcl.digital/en/services/digital-transformation</loc>
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    <lastmod>2020-07-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594453204216-F5TKH0LA84Z6T4TLCPZC/digTrans_Implementation.png</image:loc>
      <image:title>Digital Transformation</image:title>
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      <image:title>Digital Transformation</image:title>
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  <url>
    <loc>https://www.mcl.digital/en/services/programming-experiences</loc>
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    <lastmod>2020-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594498890368-U8TUZZ67TNMA03BH9P6K/Event_Slide_04.jpg</image:loc>
      <image:title>Programing and Experiences</image:title>
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      <image:title>Programing and Experiences</image:title>
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      <image:title>Programing and Experiences - “The most outstanding and emotional “conference” I’ve ever attended.”</image:title>
      <image:caption>— Attendee The 100 Summit</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1596078055029-BM82OMKXUBU69PNNDFXT/event+1.jpg</image:loc>
      <image:title>Programing and Experiences - “Best conference I've been-to so far. I find other conferences very overwhelming. People form "cool" clubs and cliques, making it intimidating for newcomers to get to know them. I loved the intimacy and interaction at The 100.”</image:title>
      <image:caption>– Attendee The 100 Summit</image:caption>
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  <url>
    <loc>https://www.mcl.digital/en/services/reports-retail</loc>
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    <lastmod>2020-07-15</lastmod>
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    <lastmod>2020-07-21</lastmod>
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    <lastmod>2020-08-05</lastmod>
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      <image:title>Über Uns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594359705938-K21X7Y8C231RR5PKEYHO/About-Promise.jpg</image:loc>
      <image:title>Über Uns</image:title>
    </image:image>
    <image:image>
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      <image:title>Über Uns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360039772-6H01K4N2C7URS20NZKUZ/image-asset.jpeg</image:loc>
      <image:title>Über Uns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360182155-LQDZPL86UX4RSVXINL0M/image-asset.png</image:loc>
      <image:title>Über Uns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360116287-QWB5NJM9N7KE7JB2WA9Q/image-asset.jpeg</image:loc>
      <image:title>Über Uns</image:title>
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  </url>
  <url>
    <loc>https://www.mcl.digital/de/partners</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360610279-CIBJK78E03PECYDKIVJA/20140302_trade+151_0677.jpg</image:loc>
      <image:title>Partner</image:title>
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    <image:image>
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      <image:title>Partner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360641720-HVR4L7AAA9OO5QA1Z4PT/Partner-LogosC.png</image:loc>
      <image:title>Partner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360655525-5WQY0DX2AURARKUXBQR8/Partner-LogosD.png</image:loc>
      <image:title>Partner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594361238091-M0UKEVMF5DQ18PX045KP/Alexis%2BOhanian.jpeg</image:loc>
      <image:title>Partner</image:title>
      <image:caption>Alexis Ohanian Reddit, Gründer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594361224507-U6YA5T5OYGPDO2DAM7DU/Ron%2BHirson.jpg</image:loc>
      <image:title>Partner</image:title>
      <image:caption>Ron Hirson Docusign, Chief Product Officer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594360993012-QTAIA5WJJMJ55YLH4XGY/Partner-DavidKelly2.jpg</image:loc>
      <image:title>Partner - “You can’t opt out of being a creative person. You have to challenge yourself. Innovation Journeys do that.”</image:title>
      <image:caption>David Kelley, Founder of IDEO and the d.School @Stanford</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595909794383-FWZWDBAAMRMCCIR8AK9C/Partner_William+Bin+Li.jpg</image:loc>
      <image:title>Partner</image:title>
      <image:caption>William Bin Li, NIO, CEO and Founder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595909817991-5UR76PJ1XCN50IVZXZVN/Partner_KatieHunt.jpg</image:loc>
      <image:title>Partner</image:title>
      <image:caption>Katie Hunt Showfields, Chief Revenue Officer and Co-founder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595909696440-WVWG3WFQFGQYVZ8NMWLZ/Chris+Thorne+Beats+by+Dre%2C+Chief+Marketing+Officer</image:loc>
      <image:title>Partner</image:title>
      <image:caption>Chris Thorne Beats by Dre, Chief Marketing Officer</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595909988765-JFNSGZDG8S6VVRECXMJL/Partner_Ari+Nave.jpg</image:loc>
      <image:title>Partner</image:title>
      <image:caption>Ari Nave The King’s Indian, Founder – Cultural Transformation Experte</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595909616417-1F2NIPJUBDXGD8ZWY8J5/Partner_Jake+Schwartz+General+Assembly.jpg</image:loc>
      <image:title>Partner</image:title>
      <image:caption>Jake Schwartz General Assembly, CEO and Co-founder</image:caption>
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  <url>
    <loc>https://www.mcl.digital/de/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595561019321-46N8P7CLZ7ET86FUK3PF/InnovationScorecard.png</image:loc>
      <image:title>Leistungen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595561018719-QB3H762YWDHJITVZKASP/InnovationJourney.png</image:loc>
      <image:title>Leistungen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595561018705-E6YC1XHCE2QCHEBARB63/ConceptSprints.png</image:loc>
      <image:title>Leistungen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595561018652-00T1ZZ7JBNG16IWMFL61/ConceptDesign.png</image:loc>
      <image:title>Leistungen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595561018715-XIF6WRDZHPP4OBOIHCZ7/ProgrammingExperiences.png</image:loc>
      <image:title>Leistungen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595561019239-YBDWWY8I19RWOGQTWVAT/SpeakerLeader.png</image:loc>
      <image:title>Leistungen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595561018651-N8AMIN2I3JA6C8OZG3S0/ExpertNetwork.png</image:loc>
      <image:title>Leistungen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595561019323-KH7S7ZNGY6ZJI06W93M1/ResearchInsights.png</image:loc>
      <image:title>Leistungen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594500779966-APASNWHGYRHSGXHSB9AA/Service_InnovationScorecard.jpg</image:loc>
      <image:title>Leistungen - Innovation-Scorecard</image:title>
      <image:caption>Bereit für die Herausforderungen der Zukunft? Werden neue und innovative Lösungen eingesetzt, um Tätigkeiten und Mitarbeiter zu optimieren? Unsere Innovation-Scorecard bewertet Unternehmensaktivitäten in, von uns entwickelten, sechs Dimensionen, in den Fachkategorien: Einzelhandel, New Work und Talente, Mobilität und Technologie. Wir messen und berechnen zukünftigen Erfolg, decken Defizite auf und bieten kurzfristig umsetzbare Möglichkeiten zur Optimierung. Mehr um Wachstumsmöglichkeiten zu identifizieren</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594357944837-62C0HMBF1YG23ZZAPFI1/Services-Journey</image:loc>
      <image:title>Leistungen - Innovation Journeys</image:title>
      <image:caption>Innovations-Reisen führen rund um den Globus und lassen die Teilnehmer eine neue Welt erleben. Wir treffen Pioniere, die die Zukunft verändern, verstehen disruptive Geschäftsmodelle, erhalten Einblicke und Coachings, um die größten geschäftlichen Herausforderungen zu meistern. Unsere Reisen sind ein Backstage-Pass in die Welt der Innovation und konzentrieren sich auf Einzelhandel, New Work und Talente, Mobilität und Technologie. Mehr über Innovation Journeys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358032085-OOEM28OUZ7P4DDHO9AQ4/Services-Sprint</image:loc>
      <image:title>Leistungen - Concept Sprints</image:title>
      <image:caption>Eine bewährte Methodik zur Problemlösung durch Konzeption, Prototyping und Testen von Ideen mit Nutzern. Wir entwickeln zusammen Ideen und Konzepte innerhalb eines schnellen (2-5 Tage), prozessorientierten Workshops. Unsere Methodik wird an Kunden-Anforderungen und Ziele angepasst, wobei der Kunde mit einem ausgewählten Expertenteam aus unserem umfangreichen Netzwerk in diesen Prozess einbezogen wird. In Konzept-Sprints fokussieren sich die Teams schnell auf eine gemeinsame Vision, mit klar definierten Zielen und Ergebnissen. Mehr über Concept Sprints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358083246-0XBHVLQV0JY8ZHDFV0BV/Service_CoceptDesign.png</image:loc>
      <image:title>Leistungen - Concept Design</image:title>
      <image:caption>Innovative Ideen zum Leben zu erwecken ist herausfordernd. Dazu gehört das Verständnis für die Bedürfnisse der Menschen und dafür, wie sie mit Produkten und Dienstleistungen erfüllt werden können. Unser Team von konzeptionellen Denkern und Machern kreiert Interaktionen, Erfahrungen, Prozesse und Strategien, um einen konzeptionellen Prototyp zu entwickeln. Wir entwerfen neue Werteversprechen und innovative Geschäftsmodelle, die neues Wachstum fördern. Mit Fachkompetenz entwerfen wir technische und kommerzielle Proof-of-Concepts und nutzen neue Technologien, um zusätzliche Wettbewerbsvorteile zu erschließen. Weitere Fähigkeiten: Innovation und Strategie, Produkt-Design, Marken-Design, Raum-Design, sowie Einzelhandels-Strategie. Kontakt: Gemeinsam Neues schaffen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358136973-FXI1161QUEA8FARRAB49/image-asset.png</image:loc>
      <image:title>Leistungen - Programming &amp; Experiences</image:title>
      <image:caption>Wir schaffen sinnvolle und innovative Erlebnisse für die reale und virtuelle Welt. Eine Konferenz mit tausend Personen, ein Gipfeltreffen mit hundert Personen, oder ein firmeninternes Führungstreffen, wir bringen die richtigen Leute mit neuen Konzepten und Themen zusammen. Unsere Erlebnisse helfen Führungskräften, die Entwicklungen in den Bereichen Einzelhandel, New Work und Talente, Mobilität und Technologie auf einer neuen Ebene zu verstehen. Mehr über Programmierung und Experiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358185553-1QC9RX2Z45Q3KTCIG25W/image-asset.png</image:loc>
      <image:title>Leistungen - Speakers &amp; Thought Leaders</image:title>
      <image:caption>Der richtige Redner kann inspirieren, lehren, Menschen zusammenbringen und zum Handeln motivieren. Durch unser globales Netzwerk von Pionieren und Vordenkern stellen wir Referenten aus vielen Themen- und Sachgebieten zur Verfügung. Unsere Referenten haben unterschiedliche Hintergründe und reichen von Spitzen-Professoren über Führungskräfte aus der Wirtschaft bis hin zu erfolgreichen Start-Up-Unternehmern, die alle die Kunst beherrschen, einprägsame Geschichten zu erzählen. Ob Keynote, Podiumsdiskussion oder Workshop, wir arbeiten mit unseren Kunden zusammen, um die passenden Redner zu finden und sicherzustellen, dass die Veranstaltung oder das Treffen zu einem einzigartigem Erlebnis wird. Anfrage zu Referenten für Veranstaltung</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358221300-6ALGGRK4ZUKKHR5VH8J4/Service_Network.png</image:loc>
      <image:title>Leistungen - Expert Network</image:title>
      <image:caption>Fehlt es an Fachwissen in einem Bereich, das intern nicht abgedeckt werden kann? Oder ist ein Sparringspartner gewünscht, der Feedback zu Konzepten gibt? Unser globales Netzwerk von mehr als 1.000 Experten, Kulturkorrespondenten und Early-Adopters hilft, Herausforderungen zu lösen und Geschäftspotential voll auszuschöpfen. Unsere Experten können die Brücke zwischen Trends und den Bedürfnissen des Kunden von Morgen bauen. Unsere Experten können mit einem Gespräch, oder einer langfristigen Projektarbeit unterstützen. Anfrage um einen Experten zu finden</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358263438-E4JNXTT90GPSFQG3SGBW/Services-ResearchInsights.png</image:loc>
      <image:title>Leistungen - Research &amp; Insights</image:title>
      <image:caption>Wir erspüren Trends und verschaffen neueste Einblicke in die Bereiche Einzelhandel, New Work und Talente, Mobilität, und Technologie weltweit. Wir verfügen über ein breites Spektrum an eigenem Research und ergänzen dies durch Expertenanalysen und helfen damit Teams, einen Schritt voraus zu sein. Mehr über Research &amp; Insights</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mcl.digital/de/expertise</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594352583978-EMGVWUI63Q0BS2PXMQNG/Expertise_Retail.jpg</image:loc>
      <image:title>Expertise</image:title>
      <image:caption>Einzelhandel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594352613505-K44JHGRCHQSR6TGBEM5Q/Expertise_WorkplaceTalent.jpg</image:loc>
      <image:title>Expertise</image:title>
      <image:caption>New Work und Talente</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594352647498-4SAL1O8OH97H21NU9K9J/image-asset.jpeg</image:loc>
      <image:title>Expertise</image:title>
      <image:caption>Mobilität</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594352631964-B4XYBOQT10ZL2TZEZ77S/image-asset.jpeg</image:loc>
      <image:title>Expertise</image:title>
      <image:caption>Technologie</image:caption>
    </image:image>
    <image:image>
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      <image:title>Expertise</image:title>
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    <image:image>
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      <image:title>Expertise</image:title>
    </image:image>
    <image:image>
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      <image:title>Expertise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594352647498-4SAL1O8OH97H21NU9K9J/image-asset.jpeg</image:loc>
      <image:title>Expertise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594352631964-B4XYBOQT10ZL2TZEZ77S/image-asset.jpeg</image:loc>
      <image:title>Expertise</image:title>
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  </url>
  <url>
    <loc>https://www.mcl.digital/de/work-de</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594356370315-5NX7VRY90IVCRM89IP07/CaseStudy_Aldar.jpg</image:loc>
      <image:title>Projekte</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594356598942-8UU2ERCM4WKBFOVIQCEJ/CaseStudy_Sprint.jpg</image:loc>
      <image:title>Projekte</image:title>
      <image:caption>BMW: Entwicklung von Methoden für nachhaltige Unternehmenskultur-Transformation Mehr erfahren</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594356613837-62GRUE75TGVILDIXY2FP/CaseStudy_Journey.jpg</image:loc>
      <image:title>Projekte</image:title>
      <image:caption>Roland Berger: Re-Skilling professioneller Dienste für die Datenwissenschaft Mehr erfahren</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594356626816-EB6EY0Z9ILEZ73KE1NKQ/CaseStudy_Event.jpg</image:loc>
      <image:title>Projekte</image:title>
      <image:caption>Mercedes-Benz: Schaffung einer Plattform, die Mercedes Benz neu für die Zukunft der Mobilität positioniert Mehr erfahren</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594363342960-92J5TV52VM0FUPEOUU2Z/CaseStudy_WMF.jpg</image:loc>
      <image:title>Projekte</image:title>
      <image:caption>WMF: Gestaltung eines digital unterstützten Einkaufserlebnisses  Kontakt für mehr Information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594363354489-CYM77KAINOIYQTBQXQ8P/CaseStudy_Visa.jpg</image:loc>
      <image:title>Projekte</image:title>
      <image:caption>Visa: Entwicklung eines Zukunftslabors, um innovative Verkaufs-Konzepte zu erforschen Kontakt für mehr Information</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mcl.digital/de/kontakt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1597117320998-4WMY2QZO8JRJMDBYJBVX/Map.png</image:loc>
      <image:title>Kontakt</image:title>
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  </url>
  <url>
    <loc>https://www.mcl.digital/de/services/concept-sprints</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1596081502739-295QNULK7UNME2YROUD0/Sprint_Slide_08.jpg</image:loc>
      <image:title>Concept Sprints</image:title>
    </image:image>
    <image:image>
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      <image:title>Concept Sprints</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1596081500664-YRFCOTEEVW5AC6U7XC7N/Sprint_Slide_03.jpg</image:loc>
      <image:title>Concept Sprints</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1596081501676-9T9RG2EK42SQFG85C1JO/Sprint_Slide_04.jpg</image:loc>
      <image:title>Concept Sprints</image:title>
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      <image:title>Concept Sprints</image:title>
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      <image:title>Concept Sprints</image:title>
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      <image:title>Concept Sprints</image:title>
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      <image:title>Concept Sprints</image:title>
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      <image:title>Concept Sprints</image:title>
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      <image:title>Concept Sprints</image:title>
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      <image:title>Concept Sprints</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594448058950-8EF6N3QBTT0I5TOCX0ZN/image-asset.png</image:loc>
      <image:title>Concept Sprints</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594448070223-2RC60HBMEJR11OCGMPFG/image-asset.png</image:loc>
      <image:title>Concept Sprints</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1598321714142-YBS6WZYL67Q39541WR0T/DSC02392.jpg</image:loc>
      <image:title>Concept Sprints - “The Workplace Concept Sprint challenged the whole nature of how we work today and how we will do so in the future.”</image:title>
      <image:caption>— Jonathan Wright Partner, Roland Berger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mcl.digital/de/services/experience-reports-retail</loc>
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    <lastmod>2020-08-09</lastmod>
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      <image:title>Experience Reports: Retail</image:title>
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      <image:title>Experience Reports: Retail</image:title>
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  </url>
  <url>
    <loc>https://www.mcl.digital/de/services/future-retail</loc>
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    <lastmod>2020-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594451229395-X74ESV5UXIPW469TNFPH/FredSegal2.jpeg</image:loc>
      <image:title>Future Retail</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594451228582-4CCAAKKM3AX2IA0P5NI2/FredSegal5.jpeg</image:loc>
      <image:title>Future Retail</image:title>
    </image:image>
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      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594451229034-61Q8MZVLLLFARLG8F08N/IMG_0010.jpeg</image:loc>
      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594451231464-GZ4W36E0SZBVK6JGN9TR/Nike1.jpeg</image:loc>
      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594451229307-0F36BS9RFJU2MJIYBAVJ/Nike2.jpeg</image:loc>
      <image:title>Future Retail</image:title>
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      <image:title>Future Retail</image:title>
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      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594451232633-XZ7RVK1RLXITXT41VPM6/Shopify4.jpeg</image:loc>
      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594357858153-FK4SQ0MUG1PGUKBVPWPV/Service_InnovationScorecard</image:loc>
      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594357944837-62C0HMBF1YG23ZZAPFI1/Services-Journey</image:loc>
      <image:title>Future Retail</image:title>
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      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594358083246-0XBHVLQV0JY8ZHDFV0BV/Service_CoceptDesign.png</image:loc>
      <image:title>Future Retail</image:title>
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      <image:title>Future Retail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594704865189-D0I9O9F9UCUKRAI0CVLJ/Team_MickMcConnell.jpg</image:loc>
      <image:title>Future Retail - Mick McConnell, Founder &amp;McConnell</image:title>
      <image:caption>Mick McConnell, Founder &amp;McConnell Mick McConnell ist eine multidisziplinäre Design-Führungskraft mit Erfahrung als Leiter der Designabteilung bei Chipotle, Samsung, Starbucks und WeWork. Zu seinen Spezialgebieten gehören Strategie, Digital-, Grafik- und Einzelhandelsdesign, Produkt-, Einzelhandels- und Projektentwicklung sowie kreative Leitung im Marketing. Er hat mit führenden Architekten, Agenturen und anderen Designbüros, intern und extern gearbeitet, um sicherzustellen, dass Abläufe, Umgebungen und Funktionen synonym und kreativ funktionieren. Standort: New York</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594704882150-TLG3RZ47HSRTOCGYOIAT/Team_Ryan+McLaughlin.jpeg</image:loc>
      <image:title>Future Retail - Ryan McLaughlin, CEO, MCL Group</image:title>
      <image:caption>Ryan McLaughlin, CEO, MCL Group Ryan McLaughlin war in den letzten 10+ Jahren Coach für globale Einzelhandelsmarken um deren Digitalisierungsbemühungen zu unterstützen. Er unterstützte unter anderen Walmart, um deren Erfahrungen für den sozialen und mobilen Handel und tiefere Kundeninteraktionen zu schaffen. Er hat für Visa, Rewe und Tchibo Retail Journeys und Reports entwickelt, welche die Zukunft des Einzelhandels aufzeigen und Marken in die Lage versetzen, ihre eigenen Modelle für die Zukunft zu entwickeln. Standort: Hamburg</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594704891422-S3FK0UTIRVRWGLINV1RS/Team_Adam+Day.png</image:loc>
      <image:title>Future Retail - Adam Day, Retail Innovation Advisor</image:title>
      <image:caption>Adam Day, Retail Innovation Advisor Adam Day ist Unternehmensberater mit einem umfassenden Hintergrund in den Bereichen Geschäftsstrategie und Erfahrungs-Design. Mit mehr als zehn Jahren Erfahrung in der Leitung von Innovationsteams bei Nike und WeWork, hat er sich auf die Verbesserung des Mitarbeiterengagements und die Verbesserung des Verbrauchererlebnisses durch die Nutzung von physischem Raum, Dienstleistungen und Technologie konzentrieren. Standort: ???</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1595904455283-IYMEXRJALU9RPIEGH75F/Team_GilRogoff.jpg</image:loc>
      <image:title>Future Retail - Gil Rogoff, Strategy Director, MCL Group</image:title>
      <image:caption>Gil Rogoff, Strategy Director, MCL Group Gil Rogoff ist ein erfahrener Marketingstratege und Spezialist für Partnerschaften.  Er arbeitete mit Firmen wie Saatchi &amp; Saatchi und den jetzt übernommenen Giant Media zusammen, die bei der Gründung von The Dollar Shave Club halfen. Er hat auf der ganzen Welt gearbeitet und Märkte studiert, Führungskräfte dabei unterstützt neue Trends in den Bereichen Technologie und Verbraucherprodukte besser zu verstehen. Dazu gehört auch, dass er ein Experte für Direktvertriebshändler ist, die soziale Plattformen, eCommerce und andere Technologien nutzen, um ihre Produkte zu skalieren und aufzubauen.  Standort: ???</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594452179142-7IU9NTI53NF93HN730BB/Trends_InstoreDigitalRetail.jpeg</image:loc>
      <image:title>Future Retail</image:title>
      <image:caption>In-Store Digital Retail Direct-to-Consumer-Konzepte locken Kunden mit mobilen Apps um personalisierte Marketingangebote freizuschalten.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594452182522-3TGED674LW1OXLH4YU8K/Trends_ImmersiveStoreExperience.jpeg</image:loc>
      <image:title>Future Retail</image:title>
      <image:caption>Immersive Store Experience Erfolgreiche Einzelhändler haben sich von einem reinen Produktverkaufsmodell entfernt. Heute erwarten die Käufer ein einprägsames Erlebnis, und persönliche Beratung.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594452187874-DLXX8S8WPV4TAE221427/Trends_CustomerResearch.jpeg</image:loc>
      <image:title>Future Retail</image:title>
      <image:caption>Customer Research &amp; Customization Der wahrscheinlich wichtigste Trend für das Jahr 2021 ist die Nutzung des Verkaufsfläche als Forschungszentrum an vorderster Front für Markenstrategie und Produktentwicklung.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594452867771-S0D626B5AEJ8BBDDKBLL/image-asset.png</image:loc>
      <image:title>Future Retail</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mcl.digital/de/services/innovation-journeys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-09</lastmod>
    <image:image>
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      <image:title>Innovation Journeys</image:title>
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      <image:title>Innovation Journeys</image:title>
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      <image:title>Innovation Journeys</image:title>
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      <image:title>Innovation Journeys</image:title>
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      <image:title>Innovation Journeys</image:title>
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      <image:title>Innovation Journeys</image:title>
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      <image:title>Innovation Journeys</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1596594911279-FOTTUJ93G6KG93N6TQ8G/Journey_Slide_01.jpg</image:loc>
      <image:title>Innovation Journeys</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594437142188-LKF5L3IVK964DL1NJXF9/Journey_Opt_Tech.jpg</image:loc>
      <image:title>Innovation Journeys</image:title>
      <image:caption>Zukunfts-Technologien</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594437152434-WHDMY81SWOR4EOKKX9J6/Journey_Opt_Work.jpg</image:loc>
      <image:title>Innovation Journeys</image:title>
      <image:caption>New Work und Talente</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594437167246-BA834QUJ85M6G8DHI6RI/Journey_Opt_Retail.jpg</image:loc>
      <image:title>Innovation Journeys</image:title>
      <image:caption>Zukunft des Einzelhandels</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594437254508-KL9O76UFRYJCQ4E8QXRK/Journey_Opt_+Mobility.jpg</image:loc>
      <image:title>Innovation Journeys</image:title>
      <image:caption>Zukunft der Mobilität</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594437577406-4ZJBCU69G2LUT37EV1EA/Location_NewYork.jpg</image:loc>
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      <image:caption>New York</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594437590516-ZU4871LO7YYOVK1EGXRW/Location_Shenzhen.jpg</image:loc>
      <image:title>Innovation Journeys</image:title>
      <image:caption>Shenzhen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594437601359-NKPJHAIQ9ZFQLQV53TXT/Location_Seattle.jpg</image:loc>
      <image:title>Innovation Journeys</image:title>
      <image:caption>Seattle</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1594437606193-8IGISZ40B1UIGER7074G/Location_Singapore.jpg</image:loc>
      <image:title>Innovation Journeys</image:title>
      <image:caption>Shanghai</image:caption>
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    <image:image>
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      <image:title>Innovation Journeys - “The Innovation Journey was truly incredible. I’ll need to rethink our design department with these insights.”</image:title>
      <image:caption>Adrian van Hooydonk, Head of Design at BMW Group</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mcl.digital/de/services/programing-and-experiences</loc>
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    <lastmod>2020-08-09</lastmod>
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      <image:title>Programing and Experiences</image:title>
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    <image:image>
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      <image:title>Deutsche Telekom Tech Bunker</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1629723249538-AKMFIX6NOVMK3W1859P7/Vincent+Presents+3.png</image:loc>
      <image:title>Vodafone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f07deba3a7e8d51d5cf4f93/1629817092403-XO8TQ7L8W3JRBRJ2ZZ0G/Vincent+Presents+2.png</image:loc>
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      <image:title>Placemaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mcl.digital/en/services/creator-studio</loc>
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